UI & UX | Usability testing | Prototyping | Journey Mapping
Tools used: Figma

 

As per Saudi’s 2030 vision, reducing obesity and building healthier societies is a key pillar.

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Careem has accordingly launched Saudi’s first on-demand healthy food delivery service. Based in Riyadh and Jeddah. The product gives users access to the top healthiest dishes and restaurants.

 

  1. My role

  • Designed the end to end experience.

  • Held user journey mapping sessions with PMs.

  • Lead usability tests on ground in Jeddah with local users in Arabic.

  • Prototyped the complete end to end product in English and Arabic.

2. Product features

Users can:

  • Track calories

  • Filter through dishes by nutritional values

  • Participate in monthly food challenges

Dish first discovery

Browse healthy dishes and categories directly

Nutritional filters

Quick access based on dietary filters

Moments-based collections

Curated dish collections addressing
healthy lifestyle themes & trends

Educational content

Blurbs for coaching on healthy eating

Nutritional labelling

Labels based on nutritional profile

Tracking transparency

Counting calories & macros made easier

Introducing

Gamification

Driving engagement with monthly
health challenges

Press

Team

  • Design - Aspé Djizmedjian and Tiago Tomás

  • Research - Manahil Hashmi

  • Product - Faheem Naser

  • Engineering - Sanad Barjawi and Abdulahi Osoble