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UI & UX | Branding | Digital ads
My role: Design project manager & Lead product designer
Tools used: Figma | illustrator

A low cost subscription based Saas company. The solution enables merchants whom may not have the reach, tech or brand equity to sell online and deliver directly to their customers.

 

Project stages.

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My role.

  • Design project manager, communicated timelines and deliverables with stakeholders across multiple departments.

  • Managed a team of product, branding and social media designers.

  • Lead the completion of a Saas platform along with its branding in 2 months.

  • Co-built the UI & UX of the customer facing website, vendor website and landing page.

Branding.

 
Final logo designed by Nour Hosny. Social media and digital ads designed by Shahenda Bahgat.

Final logo designed by Nour Hosny.
Social media and digital ads designed by Shahenda Bahgat.

Product Design.

 
Complete product design by Yasmin Osman & Aspé Djizmedjian.

Complete product design by Yasmin Osman & Aspé Djizmedjian.

 

Team roles.

  • Yasmin Osman: Design project manager & Lead product designer

  • Noorissa Khoja: Senior Product Manager and Researcher

  • Sammy Hassan: Business lead

  • Mohammad Al Khalili: Head of Growth and marketing

  • Tarek Al Jundi: Creative director, researching brand name, voice and values

  • Aspé Djizmedjian: Product & Branding designer

  • Shahenda Bahgat: Senior Content Designer (social media & ads creation)

  • Nour Hosny: Content Designer (Brand’s final logo and visual elements creation)