Hello human.
This is Yasmin Osman.

12 years of work experience in the product design & branding space. I enjoy solving design problems while partnering with a multi-disciplinary team. 

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  • “Well organised, committed and a good manager of stakeholders. Excellent storyteller & presenting skills! I would love to work again with her!”

    Tiago Tomás
    Manager of Product Design at Talabat

  • “Yasmin's communication skills are outstanding. She has an innate ability to articulate complex design concepts in a clear and engaging manner. ”

    Linden Dance
    Senior Product Designer at Careem (Uber technologies)

  • “A quick learner and an impressive problem solver who is always able to take complex projects and create actionable plans for the individuals in her team to bring it all together. ”

    Mohammad Al Zaben
    CEO & Co-founder at Munch:ON

  • "She collaborates seamlessly with colleagues, providing constructive feedback and fostering a positive and inclusive work environment. "

    Sam Rapp
    Director of Design at Careem (Uber technologies)

The middle east’s Super App, offering a range of services from ride hailing, groceries to financial services. I worked on the end to end food delivery vertical across 3 markets UAE, KSA and Jordan.

 

My role & key highlights:

  1. Lead the end to end Saudi product revamp. From collaborating with UX researchers on mapping personas. To on ground usability testing in Jeddah with local users in Arabic. As well as created bilingual prototypes.

  2. Within UAE and Jordan, I’ve worked on features that improved Customer Retention and Conversion Rate. And reduced Customer Contact Rate as well as Time to Order.

  3. Cross vertical collaboration between different verticals to unify components.

  4. Co-lead usability tests with UX researchers.

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An award winning food tech startup with branches in UAE & KSA. A subscription based food delivery platform, serving discounted & scheduled meals from top curated restaurants to office workers.

 

My role & key highlights:

  1. Joined the company from seed stage until its acquisition by Uber.

  2. Oversaw the design of 3 touch points: The customer facing app, the vendor portal and driver facing app. With 60K monthly orders across each market, we focused on aggressive customer acquisition.

  3. Complete revamp of the vendor facing website’s UI & UX. And received consistent positive feedback from the Operations team up to a year later.

  4. Built the design org from the ground up. By hiring, managing and training a cross-functional team of designers.

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A platform for designers and film makers to collaborate by producing design film documentaries in the Middle East. The purpose of these documentaries is to educate the region on the design/filming process from start to finish.

 
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Project is in partnership with Sarah Gebriel.

  1. Conceptualization of the dynamic brand identity.

  2. Introducing various animation techniques to the logo.

  3. Co-built the brand collaterals.

  4. Featured as a designer on the platform’s first launch under the name of Gebrl & Osmn.

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+Services

  • Branding & Visual identity

    A complete service starting with identifying your brand persona, all the way to your chosen stationary deliverables.

  • Product (UI/UX) design

    I’ve built complete end to end digital products - Both customer facing and merchant facing - that have been sold off to Uber technologies.

  • User research, interviews & persona segmentation

    In depth user research and product discovery interviews to uncover the target group’s pain points.

+ Press.

 
 
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For any inquiries

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